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Big Russian Boss! A nuclear mixture of Snoop Dogg and Oxxxymiron. Igor Lavrov – Big Russian Boss How the image was created
Shalom! Big Russian Boss- a major rapper from sunny Miami with a drunken, hoarse voice and an exclusive hard satirical primitive style of rapping about everyday life. One of the most significant characters in the world of Russian rap at the moment, as well as one of the most famous rappers in the musical RuNet with a good sense of humor and self-irony. For some time now he has also been a video blogger. Something like Russian Snoop Dogg, at least the external clothing style is very similar.
Big Russian Boss became widely known among the people thanks to his own commercial prestige, disrespectful punch lines and the phenomenal mixtape “Biggest Dick, Similar Money”. He trashes Russian-speaking MCs so much that they should have hung him by his tongue a long time ago.
As for the biography Big Boss, then he started rapping in the first half of the 2010s. For a long time I joined the Guilty Splash group, but it didn’t work out. In May of the same year, the Boss clung to the Samara team "HustleHard Flava", of which Young P&H were members at that time ( Young Pimp & Hustla) and MC boGomol. Group members distributed their own recordings on the global network. Then they began a company of performances in Miami. In 2013, the Russian Boss’s personal album with the name “BDSM” was released. Big Russian Boss cooperates with some domestic beatmakers. They sent their own music for his tracks 4eu3, Araabmuzik And Lera Tekel.
Before popularity Boss received two higher education degrees in global economics, finance and credit. I worked for a year in a bank, which was subsequently deprived of its license. Before his fame there was a face m public MDK and this became the starting point on the path to success.
In real life Big Boss is Igor Lavrov, born in 1991, who was born in Samara and later moved to St. Petersburg. One of his early hobbies was spray art (graffiti on walls painted with spray paint), common among teenagers. For some time, Boss performed under the creative pseudonym Laura Reiter. He is married to Diana Monakhova. His height exceeds 2 meters. Those who studied at the same university with him said that in fact he was very modest guy.
Now you understand that he chose this image for a reason, because Igor’s face really looks like a sucker’s and it’s somehow not very good to read a test rap in a cool, hoarse voice with the face of a nerd. In general, the Boss’s ingenuity did not fail him and his image turned out to be really suitable. Quote from Boss fans: “Igor, we love you even with this sucker face of a nerd, you’re still cool and you’re the Boss.”
Besides everything else, The boss has his own show on YouTube, which is called oddly enough Big Russian Boss Show, to which he invites famous bloggers and rappers.
Issue with House 2 participant Nikolai Dolzhansky
Episode with blogger, judge and winner of VerSus - Yurik Khovansky
Part 1
Part 2
Issue with rapper - Pasha Technik
Part 1
Part 2
Episode with the founder and presenter of VerSus - Restaurateur
Release with rap artist - Slim
In the future, it is planned to invite Big Russian Boss show more famous people such as Dzhigan, Basta etc., in the meantime, stay here, all the best and good mood...
Childhood and youth
Big Russian Boss (real name Igor Lavrov, in some sources - Igor Sirotkin) was born on June 8, 1991 in Samara (in some sources - in Alma-Ata). According to Lavrov, he has two higher economic educations - in the field of world economics, finance and credit. 
After receiving a higher education diploma, Igor worked for some time in a bank, which was later deprived of its license. After this, the guy decided to devote his life exclusively to creativity.
Creation
“Big Russian Boss” is not only Lavrov, but also his colleague Pimp - Stas Konchenkov (Young P&H). The colleagues met in high school. Their first songs together could only be heard by friends, but when one of their compositions became publicly available, the very next day phrases from it began to flash on Twitter. 
It was then that Igor and Stas, who had previously performed under the names Lowrydr and SlippahNeSpi, chose bright pseudonyms and began to actively work on the development of their team. It is worth noting that the image of the soloist is a parody of American gangster hip-hop. Igor looked at the appearance of the future thunderstorm of the rap scene from the American hip-hop artist Rick Ross: a colored fur coat, massive chains and rings, a lush black beard, dark glasses and a semblance of an Arab keffiyeh (scarf on the head), secured with a crown with “precious” stones.
The musician borrowed the image of performing his songs from American rapper Lil Jon. The following legend was invented: Big Russian Boss - a brutal boor and bad guy from Miami, surrounded by the attention of beauties, wasting money and using expensive drugs.
The lyrics of the Boss's songs correspond to his image - full of sarcasm, vivid comparisons, black humor and self-irony. “Music of stupid blacks,” as the performers themselves described their work.
In a new look, Big Russian Boss and Young P&H began to conquer Russian show business. It all started with congratulations from the viewers of the program “MozgoYo!” Happy New Year, continued with the “BDSM” mixtape, and soon (in 2013) the album from the Boss and the Hustle Hard Flava movement, “Word of God,” was released. The genre in which this album was created was designated as “Christian rap.”Big Russian Boss ft. Young P&H - Russian Rap
The promotion of the group at first took place in the “MDK” community on VKontakte, but subsequently the fame of the group spread beyond the rap community. About a year after the first concerts and the release of the album, information about the unusual rapper spread throughout the RuNet. At the same time, the musician released his second album “In Bo$$ We Trust” and recorded the single “Black Snow” with the performer Bumble Beezy.
It is noteworthy that Stas reacted to the growing popularity without much enthusiasm, while Lavrov was quite determined to promote from simple songs to full-fledged entertainment content. Nevertheless, the guys successfully released the album “I.G.O.R.”, deciphering the acronym as “International God of Rap”.
Lecture Big Russian Boss Show at Moscow State University
By 2016, according to the portal RAP.RU, Big Russian Boss entered the top 50 most popular domestic rap artists. The team released the next album “B.U.N.T.” and mini-album "X EP". At the end of 2016, Lavrov was invited to the Faculty of Economics of Moscow State University to give a lecture on brand promotion in the media space. Igor spoke to the students in a traditional manner.
YouTube
In the summer of 2016, Lavrov began hosting the “Big Russian Boss Show” program on YouTube, during which he conducted interviews with stars that were crazy in content. Issues of a humorous nature were replete with obscene language, impudence and insolence towards guests, which included such famous people as Roberto Panchvidze (founder of the MDK community), vlogger Eldar Dzharakhov, representatives of the Black Star label and Russian rapper Slim.Big Russian Boss Show and Eldar Dzharakhov
The first season of the show was very successful, so the musicians soon launched the second season, calling it “St. Petersburg” - this time the guests were natives of the northern capital: rapper Dan Cheney, scandalous vlogger Khovansky. In subsequent episodes of the show, people far from rap culture came to the Big Russian Boss studio: singer Dmitry Malikov, group Serebro, basketball player Timofey Mozgov, singer Olga Buzova.
Olga Buzova at the Big Russian Boss Show
Personal life
Igor Lavrov has been married to Diana Manakhova (born 1994) for several years. The couple prefer not to talk about their personal lives.Real name: Igor Lavrov
Date of birth: 04/18/1991
Place of birth: Samara
Height: 202 cm.
Creativity of the Boss under the nickname Lowrydr
Big Russian Boss, aka Igor Lavrov, is a Russian rapper who openly positions himself as a banter project for making money. Big Russian Boss, Big Russian Boss - this is all the same person Igor Lavrov. The guy was born in Samara and, while still a teenager, began to get involved in rap. At first, Igor listened to Steam, then to Gamora, Zheku Who There and Triagrutrika. Since 2010, Igor began recording his own tracks. The first pseudonym of the future Big Russian Boss was Lowrydr. It's worth noting that his friend Young P&H originally went by the nickname SlippahNeSpi. Below is a photo of Big Russian Boss's face without a mask.
Also in 2010, Lowrydr tries to get into the local rap group Guilty Splash, to which he is not accepted. Then Igor does not despair and begins to record with the guys from the group Hustle Hard Flava, which already included Young P&H and MC Bogomol. In 2011, the future popular duo Big Russian Boss and Young P&H even released a video for the track “Arrangement”. As you can see, the style and theme of the track are very different from what the guys are doing now.
How Big Russian Boss became popular
Creating the image of the Big Russian Boss
At the end of 2012 Lowrydr and SlippahNeSpi decide to radically change the style of their music and come up with new nicknames that they still stick to:. Also in December 2012, the guys released several new tracks in which they read in a humorous manner about what gangsters they are and how they get everything in life easily. The guys didn’t want anyone to recognize them, so Pemp and Big Russian Boss hid their real faces under a mask.
The guys are trying to promote themselves and offer large rap groups on VK to post their tracks. Some communities agree and publish the works of Big Russian Boss and Young P&H. These posts receive hundreds of angry comments, in which listeners are indignant at how something like this can even be recorded and posted online. Thanks to this reaction of VK users, the Big Russian Boss understands that a lot can be squeezed out of the project he and Pemp came up with, since such rap evokes emotions in people.
Cooperation with the MDK public
In 2013, the guys continue to release singles and are still trying to promote themselves on social networks. The guys' PR company got to the point where they were noticed by the largest public page on VK at that time - MDK - and offered cooperation. At first, the Boss simply stood on the MDK avatar, and in the summer of 2013 the release was released in public Big Russian Boss - BDSM.
After such a major success, the guys organized several concerts in Moscow and one concert in St. Petersburg. It was thanks to MDK that the Big Russian Boss project got the opportunity to be implemented. After the release of the BDSM album, Big Russian Boss came up with a legend according to which he is a native resident of Miami, owning several large businesses and other nonsense.
Big Russian Boss these days
In 2016, the Big Russian Boss made a concert tour of Russia and the Baltic countries. In the fall of 2016, Big Russian Boss released a new album - B.U.N.T. (Part 2). Also in 2016, BGB created a YouTube channel and began producing his own show with the participation of Russian rappers - Big Russian Boss Show .
In 2017, Big Russian Boss released another album called “Presidential”. The Boss continued to film his show and achieved incredibly great popularity, as a result of which he received an offer from MTS for an advertising partnership. Thus, the Boss made it to television.
At the moment, it is obvious that the Boss is not going to stop at the popularity he has achieved, but will still try to reach greater heights. Let's see what he can do in practice.
Together with this artist, we look through biographies:
A blue fur coat, glasses hiding half of his face, and a crown on his head - this image became recognizable and brought popularity to a simple guy from Samara.
Big Russian Boss. Who is this guy?
The initial steps to success took place in the MDK public, where listeners were able to appreciate his musical works for the first time. This platform was a good start and gave confidence to the future YouTube star. It only took the guys a few months to create an aura of mystery around their project. Questions began to appear more and more often on various forums: “Big Russian Boss - who is this?”
How the image was created
Two Samara schoolchildren Stas and Igor had a weakness for rap and decided to record several tracks. These were crude songs that did not bring them recognition. However, in their hometown, the young people achieved some recognition.
The guys decided that they needed to promote their creativity on social networks. It was there that they managed to collect the first reviews, which were negative and condemned their activities. Igor realized that he could play on this, because negative characters always attract more attention than ordinary artists. All that remained was to figure out what Big Russian Boss looked like.
At this point, the idea comes to present the main performer as a gangster from Miami who has a big business and a lot of money. The speech began to be replete with obscene expressions, and a normal voice replaced the drunken bass. After the first concert in St. Petersburg, he had already become a recognized showman, and people began to wonder who this Big Russian Boss really was.
Big Boss style
Having bet on recognition, Igor made the right decision. Although his idea was not innovative and previously performers had already hidden their faces from the audience, Big Russian Boss did not cause such a stir around his hidden face as the same Glucose or “White Eagle” at the end of the last century. Both journalists and fans dreamed of seeing Big Russian Boss without a mask. Tracksuits and a blue fur coat gave their owner a strange and ridiculous look. Behind the large glasses one could see the eyes, but the black beard hid the lower part of the face. Fans were looking for any information about their idol Big Russian Boss. Who is this and why is he hiding his face?
Big Russian Boss Show
The idea to create a channel on YouTube came after the first wave of success. It was necessary to promote my songs, and with such an abundance of obscenities on television, the road was closed. But on the most popular video resource, his videos quickly gained popularity. Without a mask, Big Russian Boss did not appear at any event, be it a festival or a corporate party. By releasing the show and inviting the most popular personalities as guests, he quickly collected 2.5 million subscribers. The presenter interviewed the heroes of his program and asked the most tricky questions in his characteristic manner. Many participants in the show admitted that they expected to see what Big Russian Boss looks like without a mask. But he stuck to the image even after filming.
Music
All of the performer’s compositions were imbued with irony and challenged society. His joint songs with and Molly became the most popular. Millions of views and a good ratio of likes to dislikes once again confirmed the relevance of his content. Many were surprised when they saw what Big Russian Boss looks like in the “I Like” video. Even the summer heat did not force him to take off his fur coat. The audience of listeners is young people aged 18-25.
Life without a mask
At the moment, it is not difficult to find a photo of Big Russian Boss without a mask. It was not possible to hide his real face for long, as fans from Samara quickly figured out their idol. A tall, handsome guy could have become a mid-level rapper, but he would not have been able to gain great popularity without the Big Russian Boss mask. Now the young man is only 26, and he will delight his fans with his extraordinary creativity for many years to come.
- The catchphrase “But this is not accurate” has become one of the most popular on the Internet and is the artist’s calling card.
- A photo of Big Russian Boss without a mask appeared on the Internet after his first performance in one of the clubs in St. Petersburg.
- Igor Lavrov's height is 203 cm.
- Claims to live in St. Petersburg.
- According to legend, he made his first capital through pimping and selling drugs in Miami.
- Happily married to his beloved girl Diana for many years.
- All hand rings are made of real gold and platinum.
